ReelData nets aquaculture consultant for Norway sales push
Canadian aquaculture technology and software developer ReelData has hired fish farming consultant Øystein Michael Falch to focus on sales and business development in Norway.
From next Tuesday, October 1, Øystein will be working with the ReelData team to attract new customers and commercialise opportunities for the Nova Scotia company’s suite of tools including artificial intelligence camera-based feeding efficiency, biomass estimation and fish counting.
“We’re thrilled to have Øystein join the team as a contractor for the Norwegian market,” said ReelData commercial director Gareth Butterfield in a press release.
“We’ve had some fantastic success in multiple geographies in the past several months but a missing link for us has been a physical representation in Norway and someone with strong sales, networking and leadership skills. Øystein fills that role perfectly.”
A respected resource
He added: “We’ve had significant communication with Norwegian producers and there’s a lot of excitement about our technology. By bringing Øystein on board, Norwegian customers of ReelData have a reputed and respected local resource on which they can rely.”
Øystein said: “I strongly believe that technology has the power to drive meaningful improvements, and ReelData’s solutions offer real benefits for the aquaculture industry, including reducing environmental impact and lowering production costs. These are both essential to the sustainable growth of global aquaculture as we strive to feed a growing world population. That mission is what gets me excited every day!”
Land-based focus
ReelData has a major focus on land-based fish farming and has developed AI systems to support feeding efficiency, average weight and weight distribution estimates, as well as AI fish counting across multiple platforms.
Its feeding efficiency software is used by Norwegian land-based fish farmer Salmon Evolution, which recently reported achieving a biological feed conversion rate of 1.00.
